What is a playable ad?
A playable ad is an interactive advertisement that lets users try a small sample of your app or game before deciding if they want to download it.
Why use a playable ad?
- Boost the conversion rate in your ad campaigns, lowering your CPA (Cost Per Acquisition)
- Acquire more qualified users with a higher LTV (Life Time Value)
- They are still a relatively new format. Using playable ads now will put you at the front of the trend, making your app stand out from competitors
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